A data standards package is a specification that articulates the implementation of most of the different components of a complete standard data anatomy. This is sometimes called an application profile, but different frameworks and communities have different names for their particular set of components. For example, in the context of the NIEM, this is called Information Exchange Package (IEPD) documentation. Data standards are the guidelines by which data is described and recorded.
To share, exchange, combine, and understand data, we must standardize the format and meaning. Standards are documented, reusable agreements that solve a specific set of problems or meet clearly defined needs. Include data scientists and analysts to identify existing non-standard data or data sets that need to be cleaned. These are not formally standardized terms and definitions, but simply words that are often used to describe common concepts related to data standards.
If the fields differ in length, in some cases it will be necessary to truncate the data, which results in data loss and greater computational complexity when defining and implementing the truncation rules. They are tasked with transforming data into the organization's most valuable asset and using it to drive business results. If you follow these steps, you'll reach a more advanced level of data strategy by achieving a common language for all teams, tools, and partners. Dataset-level standards specify the scientific domain, structure, relationships, field labels, and parameter-level standards for the dataset as a whole.
Standardizing marketing data creates interconnection, allowing you to do great things, such as dynamic personalization at scale, more sophisticated analytics scenarios, clean, detailed data for your machine learning and artificial intelligence systems, and much more. That's why marketing data standards are designed to capture a consistent set of fields and metadata at all points of data collection and creation. Data standards at the parameter and data set level should be documented in the data dictionary and the attached metadata record. Data managers and data managers can help determine the appropriate data standards to be used in a project.
Using Adobe's ubiquitous marketing technology as a use case, this video describes the function and benefits of data standards as they apply to marketing departments. Code directories, such as standardized abbreviations or numerical codes for geographical units, help improve data entry efficiency and minimize data errors due to spelling errors, while improving interoperability with other systems that use the same standards. Non-standard data is like trying to hold effective conversations at the United Nations without speaking any foreign language or even without having a translator. Every interaction with the consumer generates a digital component, which generates more and more data that brands must manage.
The system of components developed by these initiatives is called a “framework” of data standards.
